Brand Kit

Logo assets, color palette, typography, and usage guidelines for Threadra.

Color Palette

Cobalt Blue

#2450FF

Primary

Coral Orange

#FF6A3D

Secondary

Deep Ink

#111B3A

Wordmark / Dark

Cloud

#F7F8FC

Surface / Light

Typography

Headlines

Lexend

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Body Text

Public Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Logo Assets

Horizontal Color

Full logo with wordmark

SVG

Horizontal Reverse

For dark backgrounds

SVG

Mark Color

Symbol only

SVG

Mark Mono

Single color symbol

SVG

Usage Guidelines

Do Use

• Ribbon and thread metaphors for continuity
• Terms: provenance, handoff, lot, supplier evidence, auditability
• Utility, workflow, reliability, governance language
• Interlocking links as the primary visual symbol

Avoid

• No credential language
• No AI policy semantics
• No treasury or route optimization terms
• No map grids or governance chamber visuals
• No consumer QR storytelling

Brand Positioning

Threadra creates a provenance graph for lots, handoffs, and supplier evidence so trade and manufacturing teams can verify where a product has been and how it changed.